Vaisakhi (April): Vaisakhi is the biggest Punjabi festival. Celebrated as a spring and harvest festival in South Asia, it’s an occasion for celebrations in Canada as well.
South Asian Heritage Month (May): South Asian Heritage Month is the name given to the month long celebration in Canada of the presence and heritage of people with roots in the South Asian countries of India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and Afghanistan.
[In Canada, 'South Asian' refers to those who have come directly from these countries to Canada (and their descendants) as well as those who have made second and even third migrations from more than 15 other countries, such as Guyana, Trinidad, Suriname, Jamaica, Guadeloupe, Martinique and others from the Caribbean from Uganda, Kenya, Tanzania and South Africa from Africa, from Europe, the Middle East, South America and Oceania].
Above two occasions are great opportunities to speak to South Asians and build an ever-lasting relationship with this community, while ensuring their loyalty and positive word-of-mouth feedback.
Maple Diversity can helps its clients with original relevant creative ideas or adapt existing mainstream creative in relevant languages for this ethnic group as per the opportunity.
