It’s time for Diwali again! Diwali also known as “festival of lights” is one of the most important festivals celebrated by the Hindus all over the world. It involves families coming together and performing traditional and cultural activities. These activities include praying together, visiting family and relatives, buying and exchanging gifts, lighting of the diyas, and children playing with fire crackers (under adult supervision of course!)
Diwali holds a great marketing opportunity to reach one of the fastest growing ethnic segments in Canada. The opportunity to speak to the Indo-Canadians at this time of the year can prove very successful with an active marketing strategy.
At Maple, we have been busy with the Bell Diwali campaign, working closely with Leo Burnett and LG2 to develop creative in various languages. Here's a glimpse of our work in various languages….
No comments:
Post a Comment